MERKUR UK is helping to fund research into future gambling and player protection
MERKUR UK has been praised by one of the country’s leading safer gambling and gaming experts for ‘championing innovation’ in social responsibility.
Lee Willows, who founded ESG Gaming following his tenure launching and establishing YGAM highlighted the work of MERKUR UK. He said: “MERKUR UK is supporting ESG Gaming with a two-year funding commitment which has enabled us to undertake powerful safer-gambling research.”
The year one donation was used to support academic research into safer gambling and gaming within Web3 and focused on what would be appropriate customer protection considerations in an immersive environment. The academic research was carried out by Bournemouth University.
The donation for year two, will see ESG build a prototype Web3 environment where consumer protection tools can be evaluated.
Tony Boulton, Director of Public and Political Relations at MERKUR UK stated: “Through initiatives such as the 360 program we have demonstrated our commitment to safer gambling and how it’s possible to instill a social responsibility culture throughout an organisation.
“As advocates of innovation in safer gambling we are extremely proud to support the work of Lee Willows and the team at ESG Gaming, who are undertaking some pioneering insights, exploring how technology will change the customer journey and the way in which consumers will use gambling products in the future.”
Lee Willows confirmed: “The longevity of support from MERKUR UK has been really welcome and I am humbled by their support during our start-up phase. Their generous contributions have enabled ESG Gaming to ensure that our work is robust, evidence-led and makes an important contribution to the safer gambling and gaming debate.”