MERKUR Sustainability Report Reflects a Business in Touch with its Responsibilities

The publication of MERKUR UK’s first Sustainability Report has shone a light on the exacting standards set by the company and which the rest of the low stake low prize gambling entertainment sector need to aspire to.  Produced by the respected not-for-profit organisation, ESG Gaming, the report details the undertakings made by the company at national and community levels and features insight from authorities including Sasha Stark, Senior Researcher, Responsible Gambling Council; Ian Shanahan, Director Business Development, YGAM; Mike Kenwood, Business Development, GamCare and Pieter Remmers, Chair of G4. 

Lee Willows, Exec Chair at ESG Gaming said: “The uniqueness of MERKUR Group UK is its presence on the High Street and how venues are very much part of their local community. The company continues to demonstrate a real commitment to these communities, not only by providing local employment opportunities, but also via support for grass-roots good causes. I have seen first-hand that customers welcome this local investment, and the sustainability report provides a transparent account of this. On a broader level, I believe the gambling sector should consider how it communicates its impact locally and in a way that resonates with every-day customers.” 

Sascha Blodau, General Manager, MERKUR UK said the Sustainability Report serves to document activities already undertaken as well as providing a benchmark against which future activities can be measured. He stated: “There are many things to celebrate in our first Sustainability Report. In particular the impact of our industry leading MERKUR UK 360 Social Responsibility Programme; our work to help support 41 local charities, the £1.25m that we have raised for good causes and the 2,500 British jobs that we have created.  

“We have hosted over 70 MP virtual and in-person visits to our venues showcasing how our teams engage with customers in their constituency and the impact that we are creating locally to re-energise the High Street. The commercial world has within its power the opportunity to be both profitable and a good corporate citizen. The undertakings that we are making in terms of providing team members with City and Guilds Assured safer gambling training and understanding how our customers manage their gambling via our Customer Experience Groups are an example of that philosophy in action.”

“As the UK emerges out of the pandemic, we want to play our part in providing strategic direction to the sector whilst continuing to provide our customers with a safe and an enjoyable gambling entertainment experience.”.

Sustainability Reports speak to a wide variety of stakeholders including customers, regulators, employees and shareholders. They provide a succinct, transparent, and credible account of how a business uses its profit for the greater good.