The team at Merkur Bingo, Cricklewood has responded with style and retailing flair to meet the needs of its local community. The Club, the largest capacity bingo hall in Europe, held a special themed night devoted to its Polish speaking customers.
Every detail was addressed with the Merkur team delivering an authentic night of Polish-themed entertainment featuring Polish food, Polish beer, a Polish speaking bingo caller, entertainment courtesy of Polish comedian and singer Krzysztof Skiba all compered by the popular Polish radio presenter and singer Nika Boon.
Operations Director Steve Ambrose believes the night demonstrated how important it is for brands to know their customers and address the needs of the community. He stated: “Significantly, the audience represented new customers to the club and the evening really helped introduce the venue to a new part of the community that we serve in this part of north West London.”
Paying credit to the Cricklewood team he added: “Area Manager Rick Espey and General Manager Steve Young are always looking at different ways of connecting with the residents of Cricklewood and the surrounding areas. Following discussions with one of London’s Polish radio stations they made contact with Nika Boon and the idea snowballed from there.”
“Rick, Steve and the entire Merkur Cricklewood team went beyond the call of duty in delivering a really special night of entertainment that will be remembered for a very long time by everyone who was there.”
The evening wasn’t just enjoyed by Cricklewood’s Polish speakers as Steve Ambrose explained: “The feedback we’ve received has been so positive and that includes comments from our customers who don’t speak Polish! They were happy to soak up the wonderful atmosphere which really demonstrated the important role of the club in the community. The only issue was that we had to close at 2am!”
In fact, the event was so successful that the Club is exploring similar entertainment extravaganza’s focussing on its Italian, Caribbean, African and Romanian communities.
