MERKUR is supporting community organisations such as the biker’s charity Ride2Give.
MERKUR Initiative the social purpose programme created to identify and support worthy causes that have been nominated by team members and venue customers has made its latest round of awards.
The eight organisations receiving funding comprise Age UK, Beat SCAD, Cat Protection, London Air Ambulance, Macmillan Cancer Support Trust, Ride2Give, Spinal Muscular Atrophy and The British Dyslexia Association.
MERKUR Initiative has now supported over 80 worthy causes since it was launched in summer 2021.
Sascha Blodau MERKUR UK General Manager said: “Our programme provides staff and customers with an opportunity to nominate organisations which have a personal connection to them and their community.
“These include less-famous charities such as Beat SCAD whose mission is to increase awareness of a coronary condition which impacts mainly young to middle aged women.
“Similarly, Ride2Give was launched by the biking community to help those with illnesses, disabilities or who are suffering financial hardship.”
Reflecting on the challenges which face smaller organisations he noted: “We know from speaking with people active in the charity sector the impact the financial strain is having on donations.
“The Charities Aid Foundation said that 3.2 million people have reduced or stopped a regular payment to charity as a direct result of the rising cost of living.
“That’s a huge gap to fill which is why programmes such as MERKUR Initiative are so important.”